In 1995, Sam, along with his oldest son, Joe, opened a juice processing plant in Beaumont, California. Their collaboration solidified the family-owned company as a marketplace leader. Growing up in the family business, a third generation of Perricones–Joe’s son, Joe Jr., and his nephew, Sammy–joined the team. The family has continued their work of supplying the public with real honest-to-goodness juices from a company with old-fashioned family values.